
Interfaces Are Too Polite: The Case for Assertive UX
In the race to make digital products “friendly,” we’ve made them timid. Apps apologize for every notification, websites whisper their…
Everything on UX research, usability principles, accessibility, user psychology, testing methods, interaction patterns, and behavior-driven design. Learn how to craft interfaces people understand, trust, and love using.

In the race to make digital products “friendly,” we’ve made them timid. Apps apologize for every notification, websites whisper their…

Somewhere between the Dribbble boom and the personal-brand gold rush, design became performance art. We stopped making and started marketing. The loudest designers…

Wireframes once ruled the UX kingdom. They were the designer’s armor — grayscale, boxy, safe. They reassured clients, gave developers…

Microcopy is supposed to be the quiet hero of user experience: those little lines of text that guide you through…

Let’s cut to the chase: if your product requires users to dig through labyrinthine settings just to stop you from…

Every great product starts like a love story. You fall for it fast. It’s clean. It’s simple. It just gets you….

Somewhere along the way, dark mode stopped being a thoughtful accessibility option and became a design religion. In fact our obsession…

Remember when technology was supposed to make life easier? That dream is long gone. Instead of simplifying our lives, modern…

Let’s be blunt—scrolljacking is the design equivalent of taking the steering wheel out of a driver’s hands and saying, “Don’t worry,…

User testing used to be a clunky, expensive mess. Remember trying to recruit five “ideal users” who were just available…

Let’s talk about the ancient art of the thumbs-up and thumbs-down — once the sacred, clumsy handshake between user and…

Let’s talk about the other users. Not your typical, scroll-happy, ideal-case personas. I’m talking about the people who use Internet Explorer 11…

Once upon a time, the sidebar was king. It wore a crown made of navigation links, tag clouds, RSS icons,…

Let’s be honest: double-clicking is dead. And if it isn’t, it should be. What began as a clever way to differentiate between…

We spent decades perfecting the art of navigation: breadcrumbs, sidebars, hamburger menus, sticky headers, site maps. We crafted taxonomies and…

If you’ve ever rage-closed an app because it wouldn’t let you “go back” or stared at a form that made…

There’s a special kind of web designer out there. You won’t always spot them in the wild because they’re usually…

Let’s get one thing straight: Simplicity in web design? It’s a lie. We’ve all been told that making things simple…