Imagine this: you’re sitting at a bus stop, patiently waiting for your ride. Maybe you’re checking Facebook or reading an ebook on your phone, or staring off into space, or mentally reviewing your to-do list.
You see movement out of the corner of your eye and glance over at the stop’s integrated advertising. And there you are, being Photoshopped into an ad, in real time.
How would you react? The people in this video from Adobe all had positive reactions, ranging from disbelief to laughter, when they found themselves in that very position.
To promote its Creative Days events, Adobe camped out in a van across from a bus stop in Finland (or Sweden, reports differ), photographed people using a telephoto lens, and then Photoshopped them into an ad at the bus stop where they were waiting. Hidden cameras around the bus stop caught their reactions, which were edited into a compelling promotional video, seen here.
Artwork included a man turned into a Hulk-like monster terrorizing a city, a young man and woman manipulated to look like they were kissing on the top of a wedding cake (from the looks on their faces, the two likely didn’t know each other before ending up in this position), and a woman seated atop a polar bear. The execution was incredible considering the setup and the fact that these were all done very quickly, in less time than it took for the next bus to arrive. The artist, Erik Johansson, shows some excellent Photoshop savvy in this prank.
The Creative Days events themselves are held all over Europe and South Africa, throughout May and June. There are 14 Creative Days total, all dedicated to creativity and expressiveness.
Did you or will you attend any of the Creative Days events? What did you think of the live Photoshopping prank? Let us know in the comments.
Read Next
A Closer Look at WordPress 6.7: “Rollins”
The WordPress 6.7 release, named “Rollins” honors jazz legend Sonny Rollins, renowned for his improvisational mastery and innovative contributions to jazz. His iconic compositions, like “St. Thomas” and “Oleo,” reflect…
Why Responsive Design is Failing Modern Users
Yet, despite its widespread adoption, modern users are increasingly frustrated. Why? Because the once-revolutionary approach is failing to keep up with the evolving demands of today’s digital landscape. In this…
The Importance of Title Tags: Tips and Tricks to Optimize for SEO
When it comes to on-page SEO, there’s one element that plays a pivotal role in both search engine rankings and user engagement: the HTML title tag. Often overlooked, this small…
How to Reduce The Carbon Footprint of Your Website
On average, a web page produces 4.61 grams of CO2 for every page view; for whole sites, that amounts to hundreds of KG of CO2 annually. Reducing your website’s carbon footprint is…
How to Plan Your First Successful Website
Planning a new website can be exciting and — if you’re anything like me — a little daunting. Whether you’re an experienced freelancer, a team of hardened developers, or a…
Rock Solid WordPress Security: Keeping Your Business Safe
WordPress is the web’s favourite CMS (content management system), renowned for its low-entry level and vast array of themes and plugins. WordPress’s open-source nature allows for endless flexibility, catering to…