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1. Tweaking the Checkout Copy</h1>nnWhat shoppers read during the checkout process impacts a siteu2019s cart-abandonment rate and is a factor in the friction they experience as they move to finally clicking or tapping on the final checkout call to action button.nnTherefore, changing this all-important text to reduce checkout friction and promote persuasion is a necessity, and hereu2019s how to do it:nnSometimes, a simple change makes all the difference in the world when it comes to giving accurate and clear info to shoppers. For instance, letting shoppers know what currency theyu2019ll be paying with is essential to good UX since that eliminates unexpected surprises on the path to conversions.nnIn the Shopify dashboard, head to Preferences</em> and then General</em>.nnIn Adjust Your Standards and Formats</em>, select Checkout Language</em>, and click Inspect</em>. Youu2019ll see a translation screen appear. Here, provide your translation with a name (for example, what your shop is called). Find the text you wish to alter; letu2019s say itu2019s in Create Your Order</em>. Input the text (read: the translation) that you want to show up on the cart page.nnNow, scroll to the bottom of the page and select Use This for My Checkout Language</em>.nnItu2019s worth mentioning that Shopify only officially lets you change the language (English to Spanish, etc.) on the checkout page. However, this workaround in its platform lets you use the translation function to actually modify the specific wording of the copy on the checkout page.nn
2. Including a Shipping Rates Calculator</h1>nnNothingu2019s more frustrating to shoppers than being blindsided by the cost of shipping! In fact, a Harris poll confirms that 66% of online shoppers rank shipping costs as
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