Words as images

As a writer, I’m particularly drawn to typographic art. Perhaps it’s because the combination of word and art speaks to both the left brain and the right brain — and therein lies the magic.

Designer Ji Lee’s book entitled Word as Image brilliantly illustrates the power of “picturing words”. Currently Facebook’s Creative Strategist and formerly a Creative Director at Google, the Seoul-born artistic genius describes a personal project that began nearly 20 years ago in his art school typography class:

The challenge is to visualize the meaning of a word, using only the graphic elements of the letters forming the word, without adding any outside parts. The challenge was very hard, but the reward of “cracking” a word felt great. So this became a lifelong project for me.

Lee’s book contains nearly 100 different words that prompt the reader to look — and think — a second time. The type treatments are simple, yet layered with meaning. By merely elongating a letter, changing elevation, or mixing font sizes, each word — presented almost exclusively in black and white — speaks for itself. Some scream loudly as you immediately capture the meaning. Others merely whisper, as you work to uncover the symbolism, until the “Aha!” moment grabs you. Regardless, without any added bells and whistles, these inspired images speak volumes.

01 gravity

02 ill

03 spiderman

04 tunnel

06 pirate

08 robbery

10 horizon

11 smile

12 superstitious

13 vangogh

14 idea

15 moon

16 diet

17 cough

18 tsunami

19 elevator

20 vampire

21 vertigo

22 clock

23 dali

24 parallel

Which of these designs is your favorite? Could you improve on any of them? Let us know in the comments.

Stacey Kole

Stacey Kole

Stacey Kole is a freelance writer and former magazine editor. When she’s not crafting copy or chasing after her two little boys, Stacey can be found drinking coffee, tea, or anything else with caffeine. You can connect with her on LinkedIn or follow her on Twitter.

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