Using a Pre-Launch Checklist for your Website

Accounting for every aspect of a new website isn’t easy, especially at the last minute.

The problems aren’t the details themselves, but rather the process of making sure that seemingly minor details don’t add up to sloppy work.

The best solution is to write it all down.

The worst solution is to not take a pre-launch checklist as seriously as the planning stage itself.

With the hundreds of details that go into building or redesigning a website, overlooking minor points is easy, especially as deadlines loom—or pass. But missing details detract from the quality of a website.

Call it quality control or covering your butt, but every project has certain tasks that need to be accomplished before it is launched. Deciding what’s “good enough” is not something you should think about at the last minute.

A pre-launch checklist entails a systematic approach to ensuring that important details are addressed before launching or relaunching a website.

Most of the items on the list list will be common to all websites, including registering a domain name and removing dummy content. Following the same list creates a routine that can hopefully be improved with each project.

By adhering to a set list, both the designer and client are assured that nothing vital was assumed to be done but really forgotten.

If nothing else, pre-launch lists are detailed versions of the question, “I think we’re almost done. What else do we need to do?”

Accountability, Not Checkmarks

Here’s a scenario. A designer is ready to launch a website. The client is waiting for it to go live. The deadline is in 30 minutes. Hiding behind the “domain hasn’t propagated” excuse won’t last forever, so the designer hurries down his checklist. He seems to recall having done these things last week… until the client discovers otherwise.

Accountability is neither finger-pointing nor a mindless checking off of items, but rather is a conscious assertion. Taking the time to check and double-check that a task has been done can be as important as doing the task in the first place.

An industrial-strength pre-launch list does more than just remind you of critical details. It holds people responsible. It doesn’t just say that a task has been done; it tells you who completed it and on what date.

That’s why, for serious pre-launch lists, simple checkmarks are too easy. Each item should have four fields:

• The task;
• The initials of the person completed it;
• The date it was completed;
• Comments.

The task describes what needs to get done, like “Run spell-check,” “Randomize the admin password” or “Register the URL with Google.” The initials and date enforce accountability.

But not every task is either complete or incomplete. Creating an informative 404 error page is one thing; adding helpful links to it is another. The “comments” field provides space for a person to say that an item is done but could be improved.

Put your initials next to a task that is adequate for launch, even if it could be improved later.

An Item’s Value Is Proportional to How Much the Item Is Used

There comes a point when deadlines, budgets or other factors force a team to declare a website “good enough.”

But if the website’s quality can be measured, it might be the sum of the attention to detail and the extent to which tasks were followed through.

The value of any single item on a pre-launch checklist varies. The closer the deadline, the more trivial it seems, especially because no single item is critical to the success or failure of the project.

Details are like dollars: if a favicon is worth a dime, then who cares about dropping it if you’re clutching $20 in your fist?

Close to a deadline, uncompleted tasks jostle for attention. The diagram above illustrates how a task’s true importance becomes evident: time squeezes out less important items.

For example, validated HTML may seem important at first, but how does it compare to fixing last-minute database errors? Once a task has been deemed “less important” at the deadline, it tends to stay that way.

The danger of not having quality control is in dismissing any detail as unimportant. True, one detail among many isn’t a worry. But that’s not the point. The point is the process of checking details, not nit-picking about which are important.

Figuring out what’s “good enough” is not about determining the exact number of things you can do without but rather about understanding how much you have sacrificed to launch the website. How much are you willing to sacrifice? Which details are not important? What’s good enough?

Just as safety inspections don’t build houses, pre-launch checklists don’t complete websites. The more stringently they are implemented, the better the result.

The items listed below were selected for their importance and ease of completion. How well they’re carried out, if at all, will reflect how seriously the project is being taken.

Build Your Own Checklist

We’ve provided a sample below, but the best pre-launch checklist is one that you’ve customized yourself.

1. First, write a list of everything that you commonly do to prepare a website, especially things that you do at the last minute or that you remember to do after the launch. If you work with other people, give them access to this list.
2. Set aside uninterrupted time to review the list. If you’re on a team, include everyone.
3. Compile all of your lists. Each list should cover a different phase of your project, from conception to polishing. For example, hosting should probably be purchased more than a week before launch, but the favicon can wait.
4. Finally, use the lists. Treat them as sacred documents. Even if not every detail is finished on time, the process of using a pre-launch list will improve the overall quality of your work.

The timeline above is a generalization. It covers the basics, but not every team will follow this process.

Thus, you would have five different lists for a single project:

• Set-up, which includes buying the domain and hosting space;
• Pre-launch events, such as removing test data and ensuring that stock photos have been purchased;
• Post-launch tasks, like adding analytics and sending press releases;
• First and second reviews, when the team makes back-ups, changes passwords and assesses whether the website still meets its goals.

A Practical Example

The pre-launch checklists below ensure accuracy and accountability by requiring names and dates, not just checkmarks.

Dates also indicate which elements need to be rechecked if changes have been made. This should instill confidence that nothing has been missed.

The items in each list can be completed in any order, but the lists themselves are organized chronologically: before, immediately after and long after launch. Not every item may be appropriate.

For example, a website may not need a database or analytics. The designer is responsible for deciding which items are relevant to the project.

Beginning the Project

More Than One Week Before Launch

Site-wide

Specific Pages

48 Hours Before Launch

Site-wide

For Each Page

Immediately After Launch

Six Months After Launch

Written exclusively for Webdesigner Depot by Ben Gremillion. Ben is a freelance web designer who specializes in solving communication problems with design.

Do you follow a checklist before launching a new website? Please share your process below…

WDD Staff

WDD staff are proud to be able to bring you this daily blog about web design and development. If there's something you think we should be talking about let us know @DesignerDepot.