Looping Measures of Effectiveness Back to the Creative Team
When analysts for professional sports teams noticed that marketing promotions that included the team’s logo vastly outperformed similar creative assets…
5 Best Free Courses and Resources to Level Up as a Web Designer
I often see freelancers on social media asking what the secret is to working fewer hours, making more money, and…
Interview: Redesigning the Empire State Building’s Website
In 2019, to keep pace with an interior redesign of its visitor experience, the Empire State Building decided to redesign…
Choose Your Own Adventure with the Parsons Web Design and Development Certificate
Many people dream of a career in web design, but it may actually be more attainable than you think. There…
Web Design for Seniors: UX From a Mature Perspective
It’s no secret that the senior population is growing. By 2030, people over the age of 65 are predicted to…
Is Change Positive for Web Designers?
As a web designer, you’re constantly being bombarded with messages that tell you to acquire new skills, try new tools,…
8 Design Secrets of B2B vs B2C Websites
Web design clients come from a wide variety of backgrounds. One day, you’ll be designing a portfolio website for a…
Why Do Websites Look the Same (And Should We Care)?
If we don’t question this kind of design homogenization, do we put ourselves at risk of perpetuating the same mistakes…
Show Them Your Assets – Tips for Handing Off Designs to Developers
You’ve been working away at your latest design project, and the client has given the go-ahead on your lovingly created…
8 Useful WordPress Plugins Worth Checking Out
WordPress plugins are both great for adding functionality to WordPress and by extension reducing website designers’ workloads, as well as…
Is it Time to Redesign Your Portfolio?
For many professionals looking for new work opportunities, they know that prospective employers are going to ask for proof of…
Building Brand Trust with Transparency: What Web Designers Can Do
The web has made it all too easy for consumers to look up anything and everything they’re interested in or…
Design for Wearables 101
Wearable devices are some of the hottest tech on the market today. We’re living in a world where people want…
5 Tips for Working with Clients When You’re at Home
For those of you working from home right now (willingly or unwillingly), you can’t allow your surroundings to have an…
8 of the Top WP Multipurpose Themes That You Can Use
More than a few multipurpose WordPress themes have become big sellers in recent years, and for a reason. Actually, for…
10 Inspiring Side Projects From Designers
Side projects can help to demonstrate your passion and enthusiasm for design to future clients or employers and can create…
16 Tools for Keeping Your Remote Design Team Together (and on Task)
One of the biggest perks of a career in Web Design is the potential for working remotely. As long as…
How Freelancers Can Stay Positive During the Coronavirus Crisis
There are a lot of negative emotions swirling around right now: fear; stress; frustration; anxiety; depression. And what’s worse is…