Dropbox Unveils New Brand Identity Microsite

Dropbox has taken a leap forward in branding with its new interactive brand guidelines microsite, a fresh and innovative approach to presenting its brand identity.

The site goes beyond the traditional PDF or static webpage, using interactive animations and dynamic storytelling to showcase Dropbox’s visual and verbal identity. It’s not just about displaying brand elements—it’s about experiencing the Dropbox brand in a way that feels alive and engaging.

“We wanted to have a single destination that could do two things: Tell a story about our brand and what goes into it, and serve as a resource for actual work that was being made.”

What’s New?

One standout feature is the Variable Type Explorer, a dynamic tool that allows users to experiment with Dropbox’s custom typeface. This tool demonstrates the flexibility and range of the typography, enabling designers to adjust and visualize variations in real time—perfect for maintaining a cohesive brand identity across diverse mediums.

The site also introduces an Icon Slot Machine, an engaging feature showcasing the versatility of Dropbox’s iconography system. By combining and remixing icon styles, users can see how the brand’s visual elements adapt to various contexts while retaining a unified aesthetic.

Other enhancements include in-depth sections on color palettes, voice guidelines, and detailed design principles that ensure consistency and clarity.

Dropbox’s redesigned Brand Guidelines site is all about storytelling. It’s not just a collection of design elements—it’s a narrative that brings the Dropbox brand to life. Every detail, from the typography to the iconography, is thoughtfully showcased to show how it helps communicate the company’s values and mission in a meaningful way.

The Collaborative Effort Behind the Design

This ambitious project was brought to life through a collaboration between Dropbox’s Brand Studio and Daybreak Studio. Combining Dropbox’s creative vision with Daybreak’s expertise in interactive design, the team leveraged cutting-edge tools like Rive and Webflow to create a seamless integration of form, function, and fun.

“We always prioritized the fun, and making it a joy to use. Clean design and meticulous engineering is the polish that makes it feel so good.”

The new site is as much a tool as it is an inspiration. Whether you’re a creative professional looking for ideas or a partner implementing Dropbox’s brand, the guidelines site offers a glimpse into the future of branding.

Visit the site to see how Dropbox has reimagined its brand identity: Dropbox Design – Brand Guidelines Site.

Alex Harper

Alex Harper is a web designer and UX specialist with 8+ years of experience creating intuitive, user-friendly digital experiences. Known for blending creativity with functionality, Alex helps brands turn ideas into seamless designs that engage and inspire.