How to Boost Customer Engagement with Video Marketing
Simply defined, customer engagement is when a customer interacts with a brand through social media, mobile devices, or even direct…
Keyword Research 101: Everything You Need To Know
Keywords are essentially the bridge between a website and a search engine. They are what helps a search engine identify…
Is There a Viable Alternative to Javascript?
The short answer to the title question is “no.” The long answer is more complex, and begins with, “kindof…” There…
4 Best SEO Tools for Web Designers
You already have a ton of tools in your web design toolbox which is why I’m reluctant to write this…
Is It Time to Embrace AMP?
If you own a website, you should have at least heard the term AMP before. If you haven’t, it’s likely…
How to Get Your Newsletter Read
Being in the business of building websites, it’s easy to forget that no matter how great they look, how well…
Do Design Sprints Work (and Are They Worth It)?
Truth be told, there’s a lot of value that comes from doing design sprints. However, it’s not as simple as…
Is Google Toast?
For those too young to remember, the Browser Wars entailed a tech rush by, among others, Netscape and Microsoft, resulting…
eCommerce Metrics that Matter
It’s nearly 2020, and every eCommerce brand should be using key metrics to pinpoint advertising, boost sales and improve fulfillment….
How to Code a “Click to Tweet” Button
With Instagram, Snapchat and other “young” social media platforms taking over the internet, Twitter still remains one of the most…
Using KPIs to Improve Web Content
Tracking content performance is the key to a successful campaign, but you can’t do that unless you know which metrics…
The Top SEO Plugins for WordPress in 2019
For websites running on WordPress, there’s a myriad of plugins that can ramp up their SEO ranking and enhance organic…