4 clear benefits of an A/B tested website
A/B testing (also known as split testing) is generally used to test different elements of a website where improvement of…
Does startup efficiency kill design originality?
Once upon a time, the web was full of crazy ideas. And no, I’m talking about the wide array of…
What is millennial branding, and why should you care?
In 2016, we’re living in an age of information saturation. At each turn we are bombarded with images and messages;…
Learn how to take a punch
Getting punched hurts, but in our line of work you need to get used to taking some once in a…
Be a better designer by designing less
Designer’s block haunts you. If you’re a designer you’ve experienced it at one point or another — that feeling you’re…
Trump campaign rebrands after web reacts
Last week, Republican presumptive nominee Donald Trump chose Indiana Governor Mike Pence as his running mate. In keeping with the…
MasterCard unveils its first rebrand in 20 years
MasterCard’s logo is almost universally recognized because it’s remained unchanged for 20 years. The interlocking twin circles (one red and…
Is no design the new design?
Ah, I remember the days well… when everything was a shiny, drop-shadowed gradient, with at least 6 pieces of clip…
Poll: Are we on the brink of a design revolution?
In the last couple of years we’ve noticed more and more websites following the same basic format. This is typically…
Web technologies that (thankfully) died
Hard as it is to believe, it’s been over 20 years since the World Wide Web has become a mainstream…
Infographic: Fontsmith’s complete guide to typography terms
As a web designer, typography is paramount. Even on sites where images or video are the main focus, the way…
The ultimate guide to blogging
As soon as we decided writing was a good thing, everyone wanted to be a writer. Even now, almost everyone…
Design like you’re Hollywood
Hollywood is the holy grail for the whole movie industry, and it’s where all blockbusters (or most of them at…
Essential design trends, June 2016
Designers are changing the rules for web design, thanks to creative problem solving. Auto-play sound, mixing real and illustrated images…
3 ways designers can improve working with engineers
The importance of design in the tech industry has grown over the last few years, along with a greater appreciation…
Are you solving the wrong problems?
If you’re a web professional, there’s a good chance you’ve found yourself spending at least some time on the wrong…
Netflix updates its branding
Netflix has just updated its branding with a new logomark. Or is it just a really short logotype? In any…
Poll: Do redesigns do more harm than good?
More than any other medium, the web offers the opportunity to redesign, republish, reedit, revamp, and redo our work over…