How to write with your brand’s voice
Businesses obsess over their visual brands. They spend days debating the typeface selection, but give no thought to the words….
9 proven ways to enhance UX with microcopy
Two words of microcopy can double a site’s sales or lead conversion numbers. Microcopy is more than just verbs on…
Working with writers: what designers need to know
Writers don’t want designers to hate us, but we ‘get it’. Designers see us as defensive babies — that’s fair….