Talking about the new American Airlines logo
There was a time, not so long ago, when flying was considered a glamorous experience, something people aspire to do,…
What makes a good logo designer?
As strange as this may sound for some, not every designer is a good logo designer. I’ve met many highly…
What’s the point of favicons?
When I start telling people about the importance of a favicon to their overall online branding strategy, they usually say…
Yahoo considering rebranding?
This is the logo you may be soon looking at whenever you point your browser to yahoo.com The Internet giant…
Brands from a parallel Comic-Sans dimension
What if we lived in a world where the only available typeface was Comic-Sans? That’s the idea, or at least…
The hidden meaning behind really good logos
One feature that can make a logo shine more than any other is hidden meaning. Remember the last time you…
Tips for improving your online branding
Some people think that branding is a highly expensive marketing activity that can only be pursued by multinationals with million…
9 mistakes designers make when creating a logo
Every now and then I’m approached by design students and clients asking me to critique their logos. While I’m not…
The psychology of logo design
The psychology of logo design is one of the most oversimplified aspects behind the process of creating a logo. It’s…
The role of branding in London 2012
The 2012 Olympic Games are soon to start, and there are a growing number of bloggers and websites, especially those…