Sub-branding vs. brand fragmentation, which should you choose?
Designers commonly offer numerous services and products, from straight design consultation, to side-projects, and apps. But are you one organization…
The 10 commandments of documentation
Toyota is well-known as the most efficient organization on the planet outside of the human body, and one of their…
Design = emotions + usability
While fine art is a subjective field, graphic design is more formulaic in its fundamentals. An effective design should make…
4 essential rules of effective logo design
A logo is an essential part of your company brand. It works together with elements such as your website, collateral,…
Is mobile in decline?
Mobile web traffic almost doubled in 2012, but that growth slowed dramatically in 2013 and mobile has even lost market…