1
The Olympic poster reveal has long been an integral part of the buildup to the Olympic games. Host cities have been designing these works of art since Stockholm in 1912. Now, Paris has revealed their take on the tradition.
The most striking element of the posters is their diversity. Each artist was tasked with creating one poster for the Olympic Games and another for the Paralympic Games. The IOC employed a jury of athletes, artists and officials to handpick the winners.
The winning seven comprises five French artists and – incidentally – two Americans. While the artists were discouraged from making any political references (naturally), they were given free rein to push the limits with their designs, and it shows.
Stephanie Lacombe, for example, opted for a photorealistic design, depicting a paralympian examining his sabre set on a neutral background. The poster is incredibly poignant, depicting the calm before the storm for individuals competing in what will likely be the biggest moment of their lives.
In contrast, Fanny Michaëlis designed a captivating, curvaceous poster laced with vibrant icons and Olympic colors.
Giles Elie’s posters are entirely abstract, rejigging the Olympic color patterns to create unusual designs that are at once simplistic and incredibly creative. His paralympic poster, for example, depicts Wheelchair racing, with the blue lines representing the body, the red circle the head, and the remaining shapes the wheels.
Along with the debut of the posters, the IOC launched the Cultural Olympiad website, allowing the public to find programming details. Upcoming activities this year include:
-
European Heritage Days: 16 and 17 September 2023
-
Autumn of the Cultural Olympiad: 21 September to 21 December 2023
The 10 Best Logos of 2023 – Ranked
We’ve witnessed a plethora of exciting logo designs in 2023. Some have been absolutely awful (we’ll miss you, Twitter). Others have been incredible and a much-needed breath of fresh air…
Everything You Need to Know About Image Formats In 2024
With the world around us becoming increasingly visual, it’s essential that the modern-day designer has a firm grasp on file formats. From PSDs and PDFs to BMPs and SVGs, every…
Weekly Design News #2
7 Important Visual Hierarchy Design Principles 2023 This article discusses the most important visual hierarchy design principles that new designers need to follow if they want their app interfaces or…
Weekly Design News #1
Every Sunday we’re rounding up the best of the previous week’s stories from webdesignernews.com, and in this issue #1, we picked typography trends, creating a parallax slider with Anime.js, and…
Elon Musk calls LinkedIn ‘Cringe’—Announces Competitor
It seems we can’t go for one week without talking about Elon Musk, but the news simply writes itself. In a recent post, The Tesla, SpaceX, and xAI owner announced…
WhatsApp’s New UI Redesign—Here’s What You Need to Know
WhatsApp has been millions of Americans’ go-to messaging service for over a decade now. And it’s showing no sign of slowing down. The social media giant has been continually adding…