Pinterest Unveils the 2025 Color Palette

If you’re a designer, creative professional, or simply someone who loves to play with color, Pinterest’s newly unveiled 2025 Color Palette is here to brighten your year—literally.

The social media platform known for its visually rich inspiration boards has just released its curated collection of trending colors for 2025, and it’s a feast for the eyes, with implications that could redefine design trends across industries.

What’s in the Palette?

Say hello to a symphony of shades, from the soothing warmth of Butter Yellow to the unapologetic boldness of Cherry Red. This year’s palette is an eclectic mix that blends optimism with grounding tones, striking a balance between bold expressions and tranquil vibes.

From Pinterest:

Cherry Red

2025 just went full cherry mode. Inspired by the trend Cherry Coded, this bold hue is here to make a statement. Nail it, wear it, or deck your space in it. It’s the ultimate cherry on top.

Butter Yellow

A pinch of playful, a dollop of whimsy. Inspired by trends like Dolled Up, Fisherman Aesthetic and Surreal Soirees, this soft pastel yellow brings warmth to every corner.

Aura Indigo

Lilac, but with an edge. This moody tone pulls inspiration from trends like Sea Witchery and Aura Beauty. It’s perfect for cosmic-inspired beauty looks and otherworldly home and fashion designs.

Dill Green

Pickled perfection in a colour. Born from trends like Pickle Fix and Terra Futura, this tangy take on green is shaking up kitchens, wardrobes and cocktails that are too cool to sip.

Alpine Oat

Your new neutral. Channeling trends like Peak Travel and Moto Boho, this cozy-chic colour is all about layered textures—and that perfectly poured latte moment.

Each of these colors has been carefully selected to resonate with the emotional and cultural shifts that are defining 2025.

Together, they tell a story of growth, expression, and harmony—qualities that are increasingly important in both personal and professional spaces.

Why Does This Matter?

Pinterest is a major trendsetter, boasting millions of users who turn to the platform daily for inspiration on everything from home decor to graphic design.

By releasing its annual color palette, Pinterest not only taps into emerging design trends but also helps shape them. These colors are likely to influence everything from brand campaigns and website designs to interior decoration and fashion choices in the coming year.

The 2025 Pinterest Palette doesn’t just follow trends; it inspires innovation. By combining bold and subtle tones, designers are encouraged to rethink traditional color applications and push creative boundaries.

See the full press release or download the PDF

Alex Harper

Alex Harper is a web designer and UX specialist with 8+ years of experience creating intuitive, user-friendly digital experiences. Known for blending creativity with functionality, Alex helps brands turn ideas into seamless designs that engage and inspire.