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Designers love Proxima Nova for the simplicity of its letterforms, its wonderful rhythm, and its generous x-height that all combine to produce a highly legible, modern typeface — that also happens to be cheaper to deploy than many similar designs.
The variable version allows designers to tweak the weight from 100–900, the width from a condensed 50% to a wide 100%, and the slant from 0–12.5 degrees. In total, there are 5,000,000 styles available.
Because it’s a variable font, Proxima Vara delivers all of those styles in a single file that is only moderately larger than a single Proxima Nova style.
Proxima Nova has been a go-to font for designers for over a decade. Commonality had stripped away some of its shine, but the addition of a new variable edition promises to re-popularise its use.
Try out Proxima Vara on its microsite; it’s available to download from $99.
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