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Selecting the right color palette for a client can be a tricky task. Designers require a thorough grasp of color theory to ensure they pick a combination that appeals to consumers. They must also account for a brand’s personality, values, and objectives. All in all, it’s challenging work.
To lend designers a helping hand, Branition has released a collection of hand-curated color palettes tailor-made for logos and branding. Users can choose from over 290 combinations in various styles, from monochromatic and elegant to bright and playful.
Users can choose from 290+ colour combinations in various styles. Credit: Branition
Branition allows you to filter the palettes based on the number of colors you require, the style you want, and the primary colors you’d like to base your design on. You can preview different combinations to see how they look in practice. Then, once you’ve decided on your palette, you can hover over your chosen colors to reveal copyable hex codes.
It’s a great resource, and one we’re sure many designers will refer to in the future. Even for those of us with a strong grasp of color theory, having a visual guide for inspiration during a creative block is never a bad thing. You can browse the full collection of color palettes here.
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