1
Twitter’s recent rebrand has spawned numerous hot takes and fiery debates since its conception two weeks back. Dozens of brands, influencers, and passionate internet users have flocked to the web to express their concerns, predict Twitter’s downfall, or just poke fun at Elon Musk’s inexplicable preference for the letter X.
Last week, however, the German branch of the World Wide Fund for Nature ingeniously used the publicity surrounding Twitter’s rebrand to highlight a more serious concern.
The WWF’s advert (pictured above) depicts the different iterations of Larry, Twitter’s iconic blue bird logo, from 2006 until 2012. The image culminates with an ‘X’, reflecting Twitter’s recent name change.
Of course, being a wildlife charity, the image also depicts a more somber message. The copy on the ad states that we must “protect our wildlife before it’s too late”. The X in the image reveals the end result if we don’t change our ways. In short, we can expect hundreds of species to go extinct if we do not reverse climate change in the years to come.
WWF collaborated with McCann Germany, a creative agency based in Frankfurt, to design the graphic. The advert comes at an opportune time. For one, it’s the perfect marketing spin on one of the world’s most popular current events – that being Musk’s diabolical takeover and subsequent destruction of the Twitter brand. In addition, it’s a necessary reminder about the steps we must take to prevent the destruction of our natural world.
Call it capitalizing on recent internet trends all you like. This is powerful marketing. Elon Musk may be taking all the necessary steps to kill Twitter, but, as this ad proves, creativity will always live on.
The 10 Best Logos of 2023 – Ranked
We’ve witnessed a plethora of exciting logo designs in 2023. Some have been absolutely awful (we’ll miss you, Twitter). Others have been incredible and a much-needed breath of fresh air…
Everything You Need to Know About Image Formats In 2024
With the world around us becoming increasingly visual, it’s essential that the modern-day designer has a firm grasp on file formats. From PSDs and PDFs to BMPs and SVGs, every…
Weekly Design News #2
7 Important Visual Hierarchy Design Principles 2023 This article discusses the most important visual hierarchy design principles that new designers need to follow if they want their app interfaces or…
Weekly Design News #1
Every Sunday we’re rounding up the best of the previous week’s stories from webdesignernews.com, and in this issue #1, we picked typography trends, creating a parallax slider with Anime.js, and…
Elon Musk calls LinkedIn ‘Cringe’—Announces Competitor
It seems we can’t go for one week without talking about Elon Musk, but the news simply writes itself. In a recent post, The Tesla, SpaceX, and xAI owner announced…
WhatsApp’s New UI Redesign—Here’s What You Need to Know
WhatsApp has been millions of Americans’ go-to messaging service for over a decade now. And it’s showing no sign of slowing down. The social media giant has been continually adding…