In 2011, the movie industry made a whopping $87 billion worldwide. With that much cash up for grabs, film studios and corner-office execs are all clamoring for their piece of the pie; and that means branding and marketing a given release is anything but child’s play. It’s interesting, then, that one approach to attracting film-goers has stood the test of time: the typographic movie poster.
Artwork with typographic elements combines the best of both worlds — namely, eye-catching imagery and ultimate readability. There’s a certain strength in well-done lettering on a poster that attracts and keeps an audience’s attention, potentially setting a mood or tone for a lasting impression. After all, a picture may paint a thousand words, but a picture made of well-placed words? That picture speaks volumes.
Dating back to as early as the 1960s and 70s — with films such as West Side Story and Taxi Driver — all the way to present day with the Oscar-nominated Zero Dark Thirty, typographic movie posters are clearly deemed effective by movie marketing masterminds. The following compilation represents 30 posters that are both impressive and inspiring; most were created by the film houses themselves, but a few are from creative minds that envisioned what could have been if typography had been used as the vehicle of choice. Enjoy!
And if you’re in the United States, happy 4th of July!
Taxi Driver
Burn After Reading
The Godfather
Zero Dark Thirty
I’m Still Here
West Side Story
The Words
Bully
Big Fish
The Departed
All That Jazz
Skyfall
Invasion
42
Before The Devil Knows You’re Dead
Blindness
Detour
Beautiful Losers
Salt
Gangs of New York
Beastly
The Social Network
Dancer in the Dark
Terms and Conditions May Apply
Sex and the City
Which poster is your favorite? Do you know of others that could have made the list? Let us know in the comments.
Stacey Kole
Read Next
A Closer Look at WordPress 6.7: “Rollins”
The WordPress 6.7 release, named “Rollins” honors jazz legend Sonny Rollins, renowned for his improvisational mastery and innovative contributions to jazz. His iconic compositions, like “St. Thomas” and “Oleo,” reflect…
Why Responsive Design is Failing Modern Users
Yet, despite its widespread adoption, modern users are increasingly frustrated. Why? Because the once-revolutionary approach is failing to keep up with the evolving demands of today’s digital landscape. In this…
The Importance of Title Tags: Tips and Tricks to Optimize for SEO
When it comes to on-page SEO, there’s one element that plays a pivotal role in both search engine rankings and user engagement: the HTML title tag. Often overlooked, this small…
How to Reduce The Carbon Footprint of Your Website
On average, a web page produces 4.61 grams of CO2 for every page view; for whole sites, that amounts to hundreds of KG of CO2 annually. Reducing your website’s carbon footprint is…
How to Plan Your First Successful Website
Planning a new website can be exciting and — if you’re anything like me — a little daunting. Whether you’re an experienced freelancer, a team of hardened developers, or a…
Rock Solid WordPress Security: Keeping Your Business Safe
WordPress is the web’s favourite CMS (content management system), renowned for its low-entry level and vast array of themes and plugins. WordPress’s open-source nature allows for endless flexibility, catering to…