1
500px is one of the best photo communities on the Web, a great place to post images, and download unique stock. And to celebrate their sixth birthday, they’ve rolled out a fantastic rebrand.
There are two elements to the new brand identity: a logotype, which reads ‘500px’; and a logo mark, which combines the characters into a dynamic, and intriguing graphic.
Designed by Focus Lab, one of the key objectives of the logotype was to clarify how “500px” should be pronounced. Web designers usually pronounce the name five-hun-dred-pix-els, whereas photographers pronounce it five-hun-dred-pix, both are wrong; the correct pronunciation is five-hun-dred-pea-ex; it’s questionable to what extent the logotype clarifies that.
The logotype is certainly legible and it’s far more distinct and interesting than the recent crop of geometric sans-serif corporate rebrands — despite being a geometric sans.
However the more engaging element of 500px’s rebrand is the logo mark. Built from the different characters in the logotype, and resembling a ’70s soccer shirt number, the mark is distinct and original.
It’s clear that 500px elected to develop both a logotype and a logo mark because the former performs badly in square layouts, like app icons or social media avatars. It’s a happy accident because the mark they’ve ended up with is by far the strongest aspect of the identity.
Usable as a mark, and as a graphic element within design, the finger print-like mark features circles that seem to rotate — even in the static version — reminiscent of the lens of a camera.
Both the logotype and the mark are rolling out across desktop, iOS and Android apps right now.
3 Essential Design Trends, November 2024
It’s hard to believe the end of the year is right around the corner. That isn’t stopping website designers from trying new things to keep things interesting as we begin…
3 Essential Design Trends, October 2024
This article is brought to you by Constantino, a renowned company offering premium and affordable website design You have to get creative when you lack a strong visual. This month’s design…
3 Essential Design Trends, September 2024
September’s web design trends have a fun, fall feeling … and we love it. See what’s trending in website design this month. Excuse the pun, but let’s fall into some…
Turning Rejection into Fuel: Your Guide to Creative Resilience
Rejection sucks. And for some reason, it’s always unexpected, which makes it feel like an ambush. Being creative is about making yourself vulnerable, and that’s why rejection hurts so much….
3 Essential Design Trends, May 2024
Integrated navigation elements, interactive typography, and digital overprints are three website design trends making waves this month. Let’s take a look at each design trend with some fun examples. If…
3 Essential Design Trends, February 2024
From atypical typefaces to neutral colors to unusual user patterns, there are plenty of new website design trends to try this month. Spring into a new website design aesthetic with…