1
As a writer, I’m particularly drawn to typographic art. Perhaps it’s because the combination of word and art speaks to both the left brain and the right brain — and therein lies the magic.
Designer Ji Lee’s book entitled Word as Image brilliantly illustrates the power of “picturing words”. Currently Facebook’s Creative Strategist and formerly a Creative Director at Google, the Seoul-born artistic genius describes a personal project that began nearly 20 years ago in his art school typography class:
The challenge is to visualize the meaning of a word, using only the graphic elements of the letters forming the word, without adding any outside parts. The challenge was very hard, but the reward of “cracking” a word felt great. So this became a lifelong project for me.
Lee’s book contains nearly 100 different words that prompt the reader to look — and think — a second time. The type treatments are simple, yet layered with meaning. By merely elongating a letter, changing elevation, or mixing font sizes, each word — presented almost exclusively in black and white — speaks for itself. Some scream loudly as you immediately capture the meaning. Others merely whisper, as you work to uncover the symbolism, until the “Aha!” moment grabs you. Regardless, without any added bells and whistles, these inspired images speak volumes.
Which of these designs is your favorite? Could you improve on any of them? Let us know in the comments.
Figma Releases the Pattern Library
Figma, the industry-leading design platform, has introduced a powerful new resource: the Figma Pattern Library. This library offers a meticulously curated collection of reusable design patterns aimed at streamlining workflows,…
Jaguar’s New Controversial Logo Unveiled
Early this week, Jaguar unveiled a comprehensive rebranding initiative as part of its strategic shift toward an all-electric future. This transformation includes a new logo, updated branding elements, and a…
Inspiration in Every Hue: Discover Color Palette
Color Palette is a web application developed by Tobias Mønster Madsen, designed to provide users with a collection of curated color palettes for inspiration and design purposes. Currently, the site…
3 Essential Design Trends, November 2024
It’s hard to believe the end of the year is right around the corner. That isn’t stopping website designers from trying new things to keep things interesting as we begin…
3 Essential Design Trends, October 2024
This article is brought to you by Constantino, a renowned company offering premium and affordable website design You have to get creative when you lack a strong visual. This month’s design…
3 Essential Design Trends, September 2024
September’s web design trends have a fun, fall feeling … and we love it. See what’s trending in website design this month. Excuse the pun, but let’s fall into some…