Logo land: a terrain of twists and turns

An apple with a bite out of it is instantly recognizable — but delivering a logo with such iconic potential is more complicated than simply going from A to B. In fact, the road to a killer logo is often times a windy path.

Take a look at this great infographic outline of the logo process, courtesy of Guru Corporation. At the outset, the job is investigative; with detective hats on, the creative team researches, asks questions, analyzes the target audience, scrutinizes competitors, and brainstorms. The process then moves from factual to conceptual, with creative inspiration coming from any number of sources until it finds its way to paper. Enter the design elements—think color, font, and scale—and boom: a fleshed-out finished product awaits client approval (or revisions).

It’s far from easy, and may involve a few all-nighters. But hey — Rome wasn’t built in a day… and neither is a world-class brand.

What’s your logo design process? How does it differ from other design processes? Let us know in the comments.

Stacey Kole

Stacey Kole is a freelance writer and former magazine editor. When she’s not crafting copy or chasing after her two little boys, Stacey can be found drinking coffee, tea, or anything else with caffeine. You can connect with her on LinkedIn or follow her on Twitter.