1
The Huffington Post used yesterday’s Advertising Week event in New York to announce the first major redesign in its ten year history.
The new design was produced in collaboration with design company Code and Theory, whose previous projects include designs for Bloomberg, the L.A. Times, and Mashable.
The site is a global leader in news, with over 214 million uniques per month, over half of which are from mobile devices. As a result, The Huffington Post, together with Code and Theory, have taken a strident view of mobile-first; the mobile site, featuring many of the new design features and functionality, was launched back in May; the desktop site will not go live until 2016.
The bold new direction for the site, manages to retain the core elements on which the brand is based. The trademark green, the familiar masthead, and the basic typography have been retained. The new design features longer page scrolls, thanks to a reduced number of columns and substantially more images.
As well as a front-end redesign, the company has taken the opportunity to revise its backend. Employing IBM’s Watson, to supplement its own analytics and research.
The feel of the site as a whole remains intact, but the new design is much stronger. It’s like the geeky kid who hit the gym over the Summer and came back to school leaner, fitter, and a lot more confident.
The Huffington Post aims to be a forward-thinking platform for information, discussion and engagement with the aim of inspiring and empowering our community…Our design reinvention, a collaboration with Code and Theory, will help further accomplish this important goal. — Jared Grusd, CEO of The Huffington Post.
The 10 Best Logos of 2023 – Ranked
We’ve witnessed a plethora of exciting logo designs in 2023. Some have been absolutely awful (we’ll miss you, Twitter). Others have been incredible and a much-needed breath of fresh air…
Everything You Need to Know About Image Formats In 2024
With the world around us becoming increasingly visual, it’s essential that the modern-day designer has a firm grasp on file formats. From PSDs and PDFs to BMPs and SVGs, every…
Weekly Design News #2
7 Important Visual Hierarchy Design Principles 2023 This article discusses the most important visual hierarchy design principles that new designers need to follow if they want their app interfaces or…
Weekly Design News #1
Every Sunday we’re rounding up the best of the previous week’s stories from webdesignernews.com, and in this issue #1, we picked typography trends, creating a parallax slider with Anime.js, and…
Elon Musk calls LinkedIn ‘Cringe’—Announces Competitor
It seems we can’t go for one week without talking about Elon Musk, but the news simply writes itself. In a recent post, The Tesla, SpaceX, and xAI owner announced…
WhatsApp’s New UI Redesign—Here’s What You Need to Know
WhatsApp has been millions of Americans’ go-to messaging service for over a decade now. And it’s showing no sign of slowing down. The social media giant has been continually adding…