Friday fun with Beertone

Pantone recently released its chosen color of the year, emerald green. But ask the advertising duo behind the new beer guide Beertone, and you might think golden yellow, amber red, or chocolate brown is the color du jour.

Perfect for the savvy designer with a penchant for a cold one, Beertone features 200 different kinds of beer with a color swatch representing each variety. The color tabs are packed with particulars for the beer connoisseur, including brewery info, alcohol content, a flavor description, and detailed color information—think RGB, CMYK, HTML, and SRM (the beer color scale).

Created by the self-described “Swiss Guy” (Daniel Eugster) and “Brazilian Guy” (Alexander Michelbach), Beertone is currently offered for Swiss beers only, but it’s rumored Brazilian and German versions are on the horizon. And sure, beer color-coding may not be an exact science, but somehow I don’t think it’s supposed to be; for those who savor their suds and track tone trends, this idea passes with flying colors.

Do you know the hex code for your favourite tipple? What other every-day items would you like to see coded by color? Let us know in the comments.

Featured image/thumbnail, beer image via Shutterstock.

Stacey Kole

Stacey Kole is a freelance writer and former magazine editor. When she’s not crafting copy or chasing after her two little boys, Stacey can be found drinking coffee, tea, or anything else with caffeine. You can connect with her on LinkedIn or follow her on Twitter.